CHARACTER & LEADERSHIP ACADEMY (CLA) is a social development enterprise that seeks to engage, empower andequip youths of today, both local and international, with essential personal development and leadership skills, alongside appropriate character traits for an ever-changing world of tomorrow. Set up by Agape Group Holdings, CLA was founded based on the belief that Personal Values and Character are the key foundations and life-smith of every youth leader, where in the absence of either would not allow them to effectively lead with pride and integrity.

The Academy was launched by Chairman of the Government Parliamentary Committee for Education, Mr. Lim Biow Chuan on 2nd February 2013.


VISION 2025 (V25)

“To be the Centre of Excellence in Youth Character Development and Leadership Education, reaching out to 25,000 youths in Asia by 2025.”

Through working closely with mainstream schools, local and global youth organizations, CLA aims to reach out to 25,000 youths by the Year 2025. The initiative will see interaction between youth leaders from Singapore and other countries such as Malaysia, Indonesia, the Philippines, South Africa, Hong Kong and the United States. In doing so, the Academy shall emphasize on character and leadership education, tailored to motivate youths, while facilitating the achievement of the greater self and societal growth through experiential and outdoor learning.


“Building a community of youth with good character and leadership traits, locally and globally, through Equipping, Engagement and Empowerment.” CLA’s pursuit of its Mission is driven by its Values that are encapsulated by the acronym ACADEMY: